How Twin Cities Pride saved 5 months of planning time using Eventeny
800+
Artists, vendors, and exhibitors
53 Years
Hosting annual Pride events in Minnesota
600,000+
Attendees over the 3-day festival
The challenge:
Before Eventeny, Twin Cities Pride relied on a labor-intensive system to organize vendor applications and booth placements that took up to six months to complete.
The solution:
In search of a scalable solution, Twin Cities Pride discovered Eventeny, and the robust mapping and vendor management tools stood out as the perfect fit.
Case Study Overview
Discover how Twin Cities Pride efficiently scaled its operations and improved overall event success by leveraging real-time updates, automated booth assignments, and seamless communication tools.
Genre
Pride Festival
Features highlighted
Tools they used:
Seamless website integration
Embedding an interactive map directly onto the Twin Cities Pride website.
Real-time updates
Enabling event organizers to modify the map instantly and notify stakeholders.
Digital vendor applications
Allowing vendors to upload all necessary credentials within their applications.
Automated booth assignments
Offering both bulk booth placements and vendor self-selection during checkout.
Simplified communication
Enabling organizers to message vendors with a single click, reducing email back-and-forth.
Effortless coordination with city officials
Sharing live map updates with safety personnel to streamline compliance and emergency planning.
The results:
Twin Cities Pride found efficiency, growth, and an enhanced attendee experience with Eventeny.
Enhanced attendee engagement
Attendees were able to access the most up-to-date maps before and during the event, leading to improved navigation around the event.
200+ increase in vendor capacity
With Eventeny, Twin Cities Pride went from 600 vendors to 800+ vendors, with room for continued growth, and a system that makes it easy to manage them.
Volunteer-friendly management
Eventeny's ease of use allowed volunteers to oversee vendor logistics instead of requiring a full-time employee.
Time reduction of 5 months
Vendor organization time decreased from six months to just one month thanks to Eventeny's workflow for applications, booth placements, and mapping.
Vendor satisfaction
The ability to select booths when applying, and centralized communication within our platform eliminating scattered emails was a huge value add to TCP vendors.
Easy collaboration
The ability to easily upload, edit, and share event maps made it easy for the Twin Cities Pride team to collaborate with city officials on safety plans and expected attendance.
